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Custom real estate thank you cards

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Custom real estate thank you cards
November 26, 2018 Holiday Thanks 4 comments

Make good impression with custom note cards.

Send hand written notes on your very own personalized business stationery.

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Inman came up with 12 different occasions that might warrant a thank your card. Twelve! That is a lot.

I think there are more likely five sensible times to send a thank you card, both during the transaction and to keep warm your database of past clients, vendors, and sphere.

And, thanks to some great thank you card services, there are techy ways to automate and quickly send out thank you notes!

Sending a card is a small but powerful gesture that can turn a happy customer into a loyal customer, and earning reviews, referrals, and repeat business.

When to Send Thank You Notes

The templates below are a good start, but I recommend adding at least one note or item that was particular to them or the transaction. E.g. “enjoy your new mancave!”, or “I hope Cory had a good time in the Belton High School band!”, or “We should do margaritas again!”.

The templates below are generic, but one way to spice it up if using a card service is with merge tags to quickly include names and dates. Of course, an errant merge tag can also make you look silly and impersonal, so some agents might prefer to do it all by hand.

I like to keep things short and sweet, but you do whatever fits your style!

1. Closing

The obvious category of real estate thank you notes is the thank you letter after closing the sale!

In addition to a closing gift at title, it is probably a nice gesture to send your buyer or seller a note of appreciation to their new address. You might even be the first mail they get at their new home!

Template (Buyers): It was an honor to be a part of your home search! I hope the transition goes smoothly and your home is everything we were looking for and more. Feel free to call me anytime with questions or if I can be of any help to you or your friends and family! Thank you!

Template (Sellers): I appreciate your trust in me and my help selling your home! It meant a lot to me. I hope your new home is the start of an even greater chapter in your life. Even though your home has sold, do please reach out with any real estate questions you or your friends and family may have! Thank you!

2. Housiversary

The anniversary of the closing is a great real-estate related excuse to reach out to past clients.

Unlike other stock cards, the home anniversary is an especially good opportunity to consider sharing information like market trends, maintenance reminders, or offer an updated CMA if you don’t already have a market report service for your past clients. Remind them that you are a listing agent, too!

Template: Happy Housiversary! I hope it’s been another year of  good memories and successes. Let me know how things are going and I am available any time to answer any questions! 

3. Birthdays

In the era of Facebook, an actual birthday card can mean a lot more than it once did. Depending on the client, you might even be the only person they got handwritten well wishes from. It’s an easy win to keep your name top of mind and perhaps cheer up their day.

Some templates include the classic “do you know anyone interested in buying or selling” line. But c’mon! It’s their birthday. I say lay off the salesman-y stuff this time.

Template: Happy Birthday! Thinking of you today and hoping the next year is even better than the last. 

4. Referrals

You work hard during the transaction to impress your customers. You work hard soliciting their referrals. Don’t forget to acknowledge them!

I don’t know if it’s different in other states, but Texas allows up to $50 in a referral thank you, and I recommend using the whole amount up. It’s the least you can do for a deal that often might earn you 100x that amount.

Template: Thank you for entrusting me with your referral! It means a lot that you thought of me. I promise the quality of service will match your expectations! And in the meantime, please don’t hesitate to reach out if you have any real estate questions yourself!

5. Transaction Partners

Sending a note to your title, lender, and the cooperating broker is a nice gesture and the mark of a professional. It might lead to referral business, but most likely just a better reputation and working relationship with the other parties who help close the transaction.

Template (Sellers): Thank you so much for the work you did on our deal together. I look forward to doing another deal together!

Thank You Card Services

There are services that make it really easy to send thank you cards, as well as help you remember when to send them.


$2.40/card. Felt is a phone app that allows you to select from a selection of thank you cards. You can then fill in a message by hand on your smartphone, so the writing is authentically handwritten and a unique message every time. You then punch in the address and away it goes! They were featured on the TV show Shark Tank where the proprietor scored a deal with “Mr. Wonderful” Kevin O’Leary.


$2.75/card. SendOutCards is one of the larger card sending options with subscription pricing available depending on how many you are sending a month. They have an easy-to-use card editor.

$0.99+/card. just does postcards. No letter-and-envelope options. They have a drag and drop card builder to create your own cards, as well as integrations through Zapier to automatically trigger cards to be sent. includes numerous tools for direct mail postcard marketing in general, and not just the one-off thank you card.


$2.26+/card. Thankster has a very large database of card styles and options, with numerous different pricing plans to fit your budget and business. You can create your own custom cards to send out as well. They have a Zapier integration, meaning you can link it up to most CRMs or websites to triggers cards to be sent automatically on dates like housiversaries and birthdays.

Closing Gifts

Closing gifts are a different article for another time.

But of course, the closing is a good time to get your gift giving on, separate from a thank you card.

Some closing gift stores and services include:

Don’t forget to thank your clients on social media as well! Be sure to get their permission before sharing any pictures, and avoid sharing too many details about the transaction. But a Facebook post is very shareable and can go a long way to keeping your business front and center in cyberspace.

Other Direct Mail Tools

Some of the services above can serve as quite a bit more than just the occassional thank you card, and even be your neighborhood direct mail farming campaigns.

There are other direct mail prospecting solutions to consider as well, to include Just Listed and Sold postcards, geographic farming, and other prospecting functions.

Reputation Management

When sending cards is also often a good time to also work on your reputation management and solicit reviews.

I wouldn’t necessarily do it in the card. But if they haven’t reviewed you before, I might match the card with a “Thank You” email.

There are a variety of services that help make it easy to solicit reviews, including:

If you have to choose, I recommend prioritizing Google to get reviews, unless Zillow or Facebook is your primary lead source. Google likes pages with good reviews and engagement, and your website is more likely to rank better when you get reviews there.


A thank you note to a buyer or seller is excellent service and the mark of a professional real estate firm.

The future of real estate is all about delivering a high end, high touch experience and buyers and sellers are going to come to expect more and more from their real estate agent.

Doing the little things will earn you customer loyalty, referrals, and business.

Get inspired by 9 professionally designed Real Estate Thank You Cards templates. Customize your Thank You Cards with dozens of themes, colors, and styles.

The Samples

The following samples are unique thank you card strategies. I am not discussing the obvious times for a handwritten note like home anniversaries, birthdays, referrals, etc. Not that these aren’t important, it’s just they are the common times to send thank you cards and handwritten notes.

Also, it can be a challenge to determine if you should include a business card with your handwritten note. In each idea below, I will put my recommendation, but the best thing to do is to have some custom cards made through a website like Vistaprint and have your contact information on the card.

If you need design inspiration, check out the free designs on Canva.

Let’s explore some other ideas!

1) Anyone serves you

Anytime someone is serving you, there is an opportunity for a thank you card. This is a commonly overlooked chance to send a thank you card. Throughout your day, there can be a number of people who serve you: plumber, lawyer, server, barista, car dealer, store owner

For these handwritten cards, I would recommend adding a business card. If they do not know you, they may wish to look you up, so a business card is helpful.


Hi [Name],

Just a quick note to say thank you for the amazing service you provided on [Date]. I really appreciated how you _________.

I’m in a service based business as well (real estate), so great service like you provided really sticks out for me.

Thanks again,

[Your Name]

2) Anyone who has you over

If enter anyone’s house, you have an immediate opportunity to send a thank you card! This works great in real estate because we are in the house selling business, so we get more opportunities than most to enter someone’s house.

In most cases, I would not add a business card to this thank you note. If the person knows you and knows how to get a hold of you, then I don’t feel the need to include a business card.

Your card should be tailored to the reason for you going over, but in general, it could look like this.


Hi [Name]

Thanks so much for having me over on [Date]. It’s always great seeing you and I really enjoyed our chat about _______.

I’m grateful to have you as a friend, client, etc.

Thanks again for having me over and we will catch up again soon!

[Your Name]

3) After a Listing or Buyer Presentation

This is one of the most powerful handwritten cards you can send. Regardless of if you just met the seller/buyer or if you go way back, don’t miss this prime opportunity to send a handwritten note.

The reason this timing is important is the client could be in the process of interviewing other real estate agents. Who is going to stand out if only one of the agents sends a handwritten note.


Hi [Name],

Thanks for the meeting yesterday. [You have a lovely home and _____ and _____ will really help with a sale] Or [It sounds like you have a great handle on your home search criteria, I’m looking forward to chatting with you more about this at your convenience”

Thanks again,

[Your Name]

4) After Not Getting the Listing or Buyer

This is usually the hardest one to send. There are usually higher emotions involved and you could be in the middle of feeling let down. If you want to turn that frown upside down, you can send a quick thank you card.  

It’s important to remember that not every listing sells and if the sellers’ selected REALTOR fails to provide the level of service that they are looking for, you could be next in line.

Plus sending the card will make you feel better.

I do like to include a business card in this note to show my seriousness in staying in touch.


Hi [Name]

Thank you for taking the time to meet and my service.  

Although it didn’t work out this time around, know that I am always happy to help in the future.

Wishing you the best of luck with your sale/purchase.

Don’t hesitate to reach out anytime if you have any questions

Thanks again,

[Your Name]

5) Buyer/Seller waives conditions

This is one of those overlooked opportunities to send a thank a client and congratulate them on their sale or purchase. At this time, the clients can be very excited and it’s a prime for them to refer you to friends and family.

I don’t think it is necessary to provide a business card for this handwritten note.


Hi [Name]

Wow! How exciting is this? I just wanted to take a moment and congratulate you one more time.

This is a very exciting time and I’m very happy for you. It’s been a pleasure working with you and I can’t wait until you get the keys! The countdown is on.


[Your Name]


There are 5 great examples of when you can send a handwritten note or thank you card. Most people love receiving handwritten cards. When I receive a thank you card, it is displayed at my office for weeks.

Handwritten cards are a fantastic, non-intrusive, touch for your database or to express gratitude when you receive a service or you are invited into one’s home.

Don’t miss these top opportunities to connect with new people and strengthen ties with your contacts.

Podcast Transcript

[00:00:00] Hello and welcome to Rev Real Estate School. The podcast with quick tips and actionable advice to help you sell more real estate in today's world. And now your host Michael Montgomery.


[00:00:12] Hello and welcome back to Rev Real Estate School. My name is Michael Montgomery. Do you ever sit down to write a thank you note and then your mind just goes totally blank you stare at that piece of paper and you do not know what to write. Today we are talking about five different thank you cards samples that you can write to day.


[00:00:32] Handwritten cards are one of our favorite ways to touch base with those in our database and those that we want to be in our database there non-intrusive. And they just are such a great way of showing gratitude. Often times as real estate agents there's two things that I hear.


[00:00:53] The first thing that I hear is I don't know who to write them to. The second thing is I don't know what to say within them.


[00:01:01] Let's first chat about who to send them to and if you followed any of our other podcasts or videos or anything like that you'll hear the one tip that we use in order to figure out who to send handwritten notes to is just pull up your calendar and go back a few days a week two weeks and look at where you've been wherever you have gone. This is an opportunity for you to send one if not two handwritten notes. Let me explain.


[00:01:26] If you go to a restaurant you can send a handwritten note to the person that you met at the restaurant to the server and to the restaurant as a whole. There's three handwritten cards right there. And those would all be in what we would call thank you form because handwritten cards can be thank you's they can be congratulations, thinking of you, and thank you. These are all opportunities that you can send a handwritten card. So just opening up your calendar will be enough for you to get a few names and a few ideas of people that you want to reach out to. Now if you think that these people do not want to hear from you let me tell you I absolutely love receiving handwritten cards when I receive one. It goes up in my office and it stays there for quite a while. And I think about that person every single time that I walk into my office and I pass that handwritten card. So yes they are very much appreciated. And I don't think I'm that weird maybe I'm a little bit weird but I'm not that weird and I do really enjoy receiving a nice handwritten card whether it's a thank you card congratulations or just thinking of you.


[00:02:33] So don't be afraid of the fact that you think somebody is not going to appreciate the card. They most definitely will. I have never had a card sent back on me yet and I've sent out a lot of handwritten cards. So let's chat about what we should be sending to people.


[00:02:51] I'm not going to get into the standard type of cards that you should be sending. Those would be like happy home anniversary cards. Happy birthday. Thanks for the referral. These sort of things. These are the handwritten cards should definitely be sent anytime there is a home anniversary or somebody sends you referrals should definitely reach out to them should definitely send them a handwritten card.


[00:03:15] But let's look at five ways that you may not have thought about first. Anytime somebody serves you. So anytime that you are receiving a service from somebody that is an opportunity to send a thank you note plumber lawyer server barista car dealer store owner anybody. These are opportunities that you can send a thank you card to. The other question that may come up is well what if that person doesn't know me that's totally fine.


[00:03:47] I receive thank you cards from some people that I don't know I still love them. And the other question is do I put my business card in there for these sort of circumstances when it's somebody who has given you some level of a service. I do recommend dropping your business card in there dropping your business card in there for a somebody within a service industry. They can appreciate it. And oftentimes they might even look you up and it can lead to places that you don't necessarily know.


[00:04:13] Next is anybody that has you over to their house or anytime you set foot in somebodies house you cross that door and you enter into their home. You should send them a thank you card for this one. I would recommend not putting a business card in in with a thank you note unless it was door knocking or was something that was a little bit more business focused.


[00:04:36] Moving right along send a thank you note after a listing or buyer presentation. This one is key and it's oftentimes overlooked. Once you've done your listing presentation the people are going to sit down and they're going to determine who they'd like to use to represent them in their transaction. If they have a handwritten card that comes in the mail that says thank you so much for having me over. I really appreciate it. I hope we get the chance to work together looking forward to hearing from you. Do you think that's going to help your chances? Yes for sure it will same thing with the buyer presentation. Even if that buyers are 100 percent going to use you just sending off a quick thank you card goes a very very long way.


[00:05:21] The next one is when you do not get the listing or you do not get the buyer. If they choose to list with somebody else or if they choose to go use a different real estate agent still send them a thank you card for the opportunity to present to them. Reason being is you never know where these things can go and if they select another real estate agent. If that doesn't work out you definitely want to be next one in line for that for that business. So sending out a quick thank you card. It's difficult sometimes but it goes a long way.


[00:05:55] The next one and the fifth one here is buyer waives conditions. So once the buyers waive their conditions and the contract is firm and now they're moving towards closing this can be a great time to send a card to them. Thank you so much for allowing me to represent you in this transaction it's been so much fun. I'm looking forward to your possession this can be an opportune time because the buyers usually quite excited right at this time they're excited during possession but they're also excited when conditions are removed and this can be a great time for them to let people know because oftentimes they're going into work around this time and being like "Yeah I just bought a house!" And your name can easily come up so it can be a great time to send a thank you note.


[00:06:37] So those are five ways of course there's other ways that you can. You can send a thank you note but think about those five ways anyone who gives you service. Anybody whose house you enter any time you have given a listing or buyer presentation. If you do not get the listing or the buyer and when the buyer removes conditions. Thank you very much for listening to this episode and we will catch you on the next lesson.


[00:07:02] This episode of Rev Real Estate School has come to a close. Thank you for tuning in. We'll see you back here for the next lesson

Follow Up Reading:

4 Handwritten Card Templates

12 Thank You Card Templates

9 Top Ways To Get a Listing as a New Real Estate Agent

Question: Do you send thank you cards to your clients? Let me know in the comments below.

-Michael Montgomery

Welcome Them Home

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As a stationary addict, I love sending and receiving simple notes that show that I am appreciated. I generated more business from sending thank-you cards than any other activity. I prefer to send personalized mail outs to my clients on a regular than sending out generic post cards. Touching base by a hand written note is one of the gratifying elements of communication a client can receive. 

1. Thank You After Giving Listing Presentation

Thank you … for giving me the opportunity to discuss with you the benefits of allowing me and my company to service your real estate needs. We believe that quality blended with excellent service is the foundation for a successful business relationship.

2. Thank You for the Listing

Now we’ll go to work … in serving you to get happily moved. You can be assured that my company and I will do everything possible to consummate a successful sale for you.

3. Thank You After Not Getting the Listing

Thank you … for taking the time to analyze my service. I regret being unable at this time to prove to you the benefits we have to offer. We keep constantly informed of new developments and changes so I will keep in touch with the hope that in the years ahead, we will be able to do business.

4. Thank You to Buyer After Showing

It was my pleasure … meeting you and having the opportunity to show you homes. You can be assured that I will do my best to help you find the perfect home and get you happily settled.

5. Thank You After Purchase

Nothing excites me more … than helping someone find their new home. I am very happy for you and feel confident we will have no problem getting you happily settled. Please call me if any questions arise.

6. For Sale By Owner Thank You

Thank you … for showing me your lovely home. I sincerely wish you the best of luck in selling it. If you should find need to employ a professional real estate firm, I would appreciate the opportunity to show you all the excellent benefits we have to offer.

7. Referral Thank You

Thank you … for referring the Smiths to me. You can be assured that I will do my best to help them and justify your confidence in me.

8. Telephone Contact

Thank you … for talking with me on the telephone. In today’s business world, time is precious. You can rest assured that I will always be respectful of the time you invest as we discuss the possibility of a mutually beneficial business opportunity.

Send each card with your business card with a simple “Thank You” handwritten on it.

With Love | Nikki xo 

Show your appreciation with a unique thank you card you created yourself. Start with a thank you card template and express your gratitude!.

Real Estate Thank You Notes

Does your real estate marketing plan include thank you letters to sellers?

In the age of fleeting texts, paper thank you notes are an easy way to stand out and show a client appreciation.

Here are three thank you letter examples for different client relationships, including:

  • thank you letters for sellers you don’t know that well
  • clients who became friends
  • a note to write when giving a closing gift

This post contains affiliate links, meaning at no additional cost to you, I may earn a small commission on your purchase.

So, are you ready to boost your real estate marketing by writing a thoughtful thank you note to your client? Use these templates as a map to get started.

Above all, remember to always customize it to fit your own interactions and personalize it for each client.

General Thank You Letter For Sellers Example

First, a simple thank you letter to use for out of town sellers, or clients who weren’t into a lot of personal interactions.

Dear First Name,

Thank you for the trust you placed in me to sell your home.

Your ____________________ (organization, home improvements, willingness to negotiate) had a significant impact on how quickly we were able to sell your house. I wish all transactions were this smooth!

Best of luck in your new home. Remember, I am always available if you have a question or need anything at all. Just email or call me.

Thank you again for choosing me as your agent. I hope to have the opportunity to assist you in the future.



Quick Tip: Didn’t send a thank you letter following the closing? It’s not too late. Send a Happy Housiversary card on the one year anniversary of the closing.

Sample Thank You Letter For Close Clients

Second, use this example letter to send to clients you connected with on a personal level. Or, when you kept great client notes about their interests.

Dear First Name,

I wanted to say thank you for the trust you placed in me as your realtor. It was such a pleasure working with you to sell your house.

I am very happy for you and wish you the best as you settle into your new home. I know you’re going to love finally having the (room, opportunity) to _____________________ (entertain by the pool, plant your flower garden, take your morning walk in the nearby park, grow your family, shorten your commute).

Remember, if you have any questions, please don’t hesitate to reach out. I would be honored to work with you, your friends or your family in the future. Keep in touch.

Best wishes,


Up your closing gift game with 3 easy tips

See related: Little Guide to Corporate Gifting

Sample Thank You Note To Accompany A Closing Gift

Third, use this short note to give a hint about the closing gift. Certainly reference something personal you learned about the client. However, be careful not to tell them what’s inside as it will take away from the surprise!

Dear First Name,

Thank you for the opportunity to partner with you in selling your beautiful home. I appreciate and am honored by the trust you placed in me.

I really enjoyed learning more about _________________ (interests/aspirations that tie to the gift). Therefore, I hope that you both can use this gift to enjoy_________________( a leisurely morning in your new dining room, movie night, gardening, relaxing) in your new home!

In addition, if you have questions, please don’t hesitate to reach out. It would delight me to work with you, your friends or your family in the future.

Best wishes,


A tangible impression of your brand…old school style

Ready to write your own thank you letter to your sellers? No matter what you write, a thank you note is best written on a nice piece of paper or custom printed stationery.

In addition, don’t forget to write your contact information on every letter!

However, you may feel overwhelmed by the time it takes to sit down and write thank you notes. Or, maybe you’re worried about your penmanship. Therefore, you can always outsource the writing of your thank you notes to get the results you desire!

So, you want to outsource your handwritten notes?

See related: How to write a thank you letter to seller after closing

Let’s connect on Pinterest

custom real estate thank you cards

WATCH THE VIDEO ON THEME: Custom Personalized Business Thank You Cards Online *Best Client Retention Tool* ~~ Casey Eberhart

Read on to see four of our favourite real estate thank-you notes templates, handy for different scenarios. Feel free to use them!.

custom real estate thank you cards
Written by Fekree
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