Since the tangible aspect is missing for online business, online customers love when their shopping experience feel personal.
That’s why businesses working hard on showing gratitude to their customers humanizing the relationship, and automated thank-you emails are a way of doing so.
A thank you email is not just an email you send when customers buy from you. It is more than that.
In this guide, you’re going to learn:
So let’s get down to business.
A Thank-you email is used by businesses to build a healthier long-term customer relationship: by showing gratitude and appreciation to them.
Expressing thanks shows people how much you care and appreciate their time and generosity.
Remarkably, thank you emails help businesses gain customer engagement which results in great brand loyalty, in a way it does humanize the relationship between your business and your clients.
Unlike buying directly from a store, customers don’t get to have that tangible experience with your business. For that, automated thank-you emails help you provide your customers with a feeling of reassurance from the time they have clicked the order button until they receive your product.
In particular, thank you messages are an approach to start assembling a relationship online that is like the in-person connections your clients have with physical brands.
A thank-you email is a user-action based email. It means unlike broadcast emails, your thank you notes are triggered by specific user action to make sure your emails are sent at the right time, reaching out the right person.
And by a ‘user-action’ we do not only refer to placing an order, but there are also various occasions you can trigger your automated thank-you messages to be sent on.
You can automate your thank-you emails to:
How to apply these cases in practice? All you have to do is register for an email marketing automation software in which you can automate triggered thank-you messages based on users’ action.
Our parents taught us how to say “Thank you” at a very early age, but a great thank-you email is not as simple as it seems. It is more than that, it is considered a customer delight.
When creating your automated thank-you email, consider the following tips:
See below how actual brands used these techniques, illustrated with 15 examples. See below how actual brands used these techniques, illustrated with 15 examples.
Here are 15 thank-you email template examples that will inspire you with ideas for the design and copy of such emails, so how about we start!
You can also access in Automizy, editable pre-built layouts of Thank you email templates.
Imagine placing an online order and not receiving a confirmation email? Wow! What a horror story, even if you receive an email after a couple of minutes.
Confirmation emails are standard, elevate your game by thanking your customers for their payment.
Wistia did exactly the same in the following Thank you for your payment email sample:
Starting the email copy with the invoice details, followed by a thank you note and further subscription details.
Taking the time to show gratitude to your customers for making a purchase, makes the post-purchase experience unique and leaves a positive impression.
Here are some ways to make the best out of thank you for purchase emails:
Another chance to connect with your clients is the point at which they register to your product or software.
Audient created this elegant Thank you email to client for registering. It has a clean design, easy to read and displays all the right info with a wide simple call-to-action button.
Personalized end of the year Thank you customer email template with pretty slick animation that Mutual Of Omaha used to show gratitude to their partners during that year, and strengthen the relationship for the next one.
Thank you for your order emails are the most used automated thank-you email. It is the email that reaches users right after they place an order.
As a very common automated email, customers expect to receive it.
Thank you letter for orders are a must-have in email marketing automated campaigns for any business.
Some customers are generous with their time and would take a moment to share their feedback regarding your business.
Similarly to Google’s thanks for your review email template example, it is an opportunity to show gratitude to the customers who review you with an appreciation email.
Using an opportunity in a transactional email to help spread or share your gratitude with others is a good thank you email idea.
There are always great opportunities to reach out to your customers and thank them or show them gratitude as well. Online store Tradesy seems to do this well as demonstrated in the following thank you for shopping email sample.
It’s always a good idea to reinforce a subscriber’s decision to sign up for your emails.
One easy way to do that is to offer a quick overview which tells subscribers what to expect after joining your email list. Codeverser does a great job with this thank you for signing up email example.
When you run lead generation campaigns and new contacts subscribe to your list, you want to welcome them with an intriguing thank you note for subscribing email.
A thank you email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to manifest a better engagement with your upcoming emails.
The “thank you for subscribing” doggie pic is hard not to look at in the following email design from BarkPost.
Although featuring a by-the-numbers subject line (“Welcome to BarkPost”), the email copy is catchy all around.
If your business consists of the part of holding events, this is an opportunity to reach out to your attendees and thank them for assisting the event and their support after the event.
You can also send such thank-you emails as a part of a webinar email campaign. It is a great way to show appreciation for those who engaged with your content.
Customer opinion about the experience they have with your brand is useful data that you can use to optimize your business to meet customer demands more accurately.
As customer feedback is important for your business evolution, this can be an occasion to send thank you emails to those who share their feedback with you.
Thank you email to customers are also used by most businesses around the world. And particularly air companies dig it.
If you booked a flight even once in your life you probably received a similar thank your email for a booking.
SquareSpace also sent a thank you customer emails to their users and in this email, they showed appreciation toward their customers and at the same time invited them to fill in a quick survey to measure customer satisfaction.
Whether this is your company’s anniversary, customer anniversary or any other holiday (Christmas, Thanksgiving!) show some gratitude to your network.
Keep in mind you are sending a thank you email to appreciate your community, not to sell anything.
FitBit email reflects appreciation and gratitude only, there is no call to action button in the email.
This is another great example of a wonderful milestone thank you email, with extremely simple large CTA to drive traffic.
Trello used this subject line: We think you’re 1 in 10 million. Here’s some free Trello Gold. 😉
An example of great Thank you for booking email example sent from The Aviary restaurant to confirm a customer booking.
The email copy starts with a large Thank you title, including booking details, invoice and the location of their restaurant.
DropBox’s thank you for referral email shows gratitude for their users who referred a friend awarding them with 500 MB bonus space.
Satisfied users did their part and invited their friends to your product/service, it is your part then to thank them for the referral and show gratitude.
You can easily set up your personalized thank-you emails in Automizy and trigger different thank-you messages to specific targeted contacts, based on their actions on your website.
Here is a list of triggers you can set up for your thank-you emails:
You can set up a basic thank-you autoresponder email to your customers, that consists of a one single thank-you message triggered on customer’s order.
It looks like the following example:
You can also make your thank-you autoresponder as a drip email campaign to greet and welcome your new blog subscribers.
Whenever a new subscriber opt-in for your blog newsletter a thank-you email is sent immediately to introduce your business and say “thank you for subscribing”.
Followed by 1 day wait period, subscribers receive their first blog newsletter, and right after a couple more days, another automated newsletter is sent.
With similar automated email sequences, you make sure that subscribers stay close to you, starting from the moment they have subscribed and most interested in what you have to offer.
You could use triggered email sequences with conditions.
Trigger an email to be sent on a specific milestone, special holidays or contact birthday to spice a little bit the relationship with your prospects and customers.
Based on that trigger an email and show appreciation to your customers on their birthdays. It’s important to offer a small gift within the email, something like a discount, coupon, gift card, etc.
After the birthday email, insert a waiting period of 2 days to check if your customer clicked on the gift link and claimed it. If someone claimed the gift, you could send a follow-up email.
For those who did not click the gift link on the birthday email, you can offer them a second chance to claim it.
Lastly, if you want a thank-you note to all your contacts on a business milestone you recently reached, you could send personalized bulk email campaign to show appreciation to your customers.
Personalized thank-you bulk email campaigns would be useful for:
Let’s have a look at some of the best performing appreciation email subject lines.
You can also prove the strength of your subject lines with the Subject Line Scorer.
Probably you noticed some of the thank-you email subject lines include emoji symbols.
As indicated by a report by Experian, 56% of brands utilizing emoji in their email subject lines had a higher email open rates.
You can insert emoji symbols to your email subject lines with Automizy and experience the thrust yourself.
You can use the subject lines above for inspiration.
Or you can copy the body of your email into the Automizy’s email subject line recommender.
It writes you subject lines based on the copy of yo
That’s it, 3 easy steps.
Your thank-you emails are also a great place to promote purchase-related products for your contacts as uncovering a new scope to increase your average order value and the number of repeat purchase.
Cross-sell & Upsell tips:
An upsell example comes from Walmart, which they included as a sidebar in a thank-you email sent to a customer right after placing an order.
Cross-selling a student chair with arms to a customer who ordered a student desk. It is highly-personalized, that what makes it look organic and natural.
Saying “thank you” may appear to be a basic thing, yet it is important to your customers’ experience. It indicates that they’re something other than just another regular buyer.
A tiny act of appreciation can elevate the whole customer experience and by the end contributes to your:
Are you sending any thank-you emails to your subscribers? If you’re doing so send us your emails and we’ll add it to our collection and help inspire.
I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.
Immediately following any interview, you should begin composing a thank you letter. The integration of technology into our everyday lives has made electronic messages acceptable, and in many cases preferred. Plan to send the letter 1 or 2 days after the interview – depending on weekends or holidays. Keep the letter short and personalize each one – never use the same language in multiple letters.
Your letter should include a few key points:
It is critical to ensure you have the correct spelling of their names and email addresses. A discreet call to reception can confirm this information – or verify with your General Placement Service Consultant.
Download a sample Thank You letter
The following are a few examples of thank you letters found on the career and job opportunity. A Thank You Letter that Builds on Strengths of the Interview.
Below is an example of a thank you letter to be sent after having completed an internship with a company.
If you send an e-mail message, you don’t need to include the address information. You can start your e-mail with the greeting. Include your name in the subject of the message, so you’re sure it will be read:
Subject: Thank You – Your Name
City, State, Zip Code
Dear Mr./Ms. Last Name,
I want to thank you for giving me the opportunity to serve as an assistant insurance broker at 30% Commission Broking Company. I have gained valuable insight into the insurance industry over the past three months.
Because you gave me the opportunity to work on a variety of projects, I had the chance to observe numerous aspects of my university business course, from billings and accounting services to preparing client presentations. You and your staff were extremely welcoming and helpful, and offered me invaluable career advice.
This internship has definitely increased my interest in pursuing a career in insurance. I would love to stay in touch, and perhaps speak to you regarding steps I should take in the future to pursue a career in insurance. Once again, thank you for an excellent three months.
Your Typed Name
These internship thank you letters are used by interns either to thank the organization managers for providing the opportunity to work in their organizations. Some of these letters are written by interns after successful completion of their internship thanking the directors or presidents for the chance provided by them. Since internship is important for every job aspirants well drafted thanks giving letters are vital. There are many varieties of templates available and one can check for internship interview thank you letter or end of internship thank you letter examples or internship Thank You Letter Template or thanks letter for internship offer and gain knowledge about them.
This letter is written by an internship member to the HR manager of an organization thanking him for giving opportunity and indicating acceptance for the offer. The letter mentions about the emoluments offered and working days and hours mentioned in the offer letter. It also mentions about the joining date given in the offer letter.
This letter written by an internship member to the senior HR manager of a company expressing thanks for selecting him as an intern and mentions about willingness to join. It mentions that the intern will make the best use of the opportunity and understands that it is not a paid offer.
This letter is written by an intern after successful completion of internship to the vice president of a company thanking him for providing chance to work to gain expertise. It mentions about the department in which the intern has worked which helped him to get a marketing job in a reputed organization.
This thanks giving internship letter addressed to the director of an organization is written by an intern who has just successfully completed the summer internship program. The intern mentions about the experience and skills which he gained that would help him to achieve his career goals. The intern gives warm wishes to the company.
For successful young graduates the internship is extremely crucial and useful as well. Some of the organizations provide these opportunities to fresh graduates for their benefit and help them to gain knowledge, skill and expertise. It is customary for internship aspirants to thank the concerned authorities on receiving offer letters for internships and indicating their acceptance. To get more details about these internship thank you letters one can verify thank you letter for internship offer or internship thank you card or internship thank you note. The employers also write thanks giving letters to interns after their successful completion of internship and one can check internship thank you letter from employer to know about them.
Young graduates who long for employment can imprint a good impression on the HR managers or directors by writing excellently drafted internship thank you letters. Candidates who are not able to get regular employment in companies can also apply for internships and gain good knowledge by working with them. These thanks giving letters should be carefully written which may result in getting permanent employment opportunity with these organizations. Writing thank you letter after receiving offer letter and on successful completion of internship will show the interns gratitude. Thanks giving letters written by employers will boost the image of the company towards the interns who may be future employees of the organization.You may check Thank You Letters to Recruiter.
These professionally written internship thank you letters evoke great interest by the company towards the interns. The letter should highlight the knowledge, skills and expertise that the interns gained through the internship program. They demonstrate the intern’s sincerity and responsibility towards the organization. The interns while writing acceptance letter to the internship offer can add these thanks giving notes and get a good impression from the HR managers as well. These gestures will help the interns to pursue their internship smoothly as well. Since the internship is first job opportunity the interns should draft perfect thanks giving letters and they should also thank the company’s directors or presidents after completion of their internship successfully.
The above discussion on internship thank you letters helps to understand their varieties and their importance. One can understand their benefits and know how to utilize them for their career benefits. They are available on the web in various formats like word and PDF and can be downloaded with ease.
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Here are sample thank you letters and email messages to send to after It's a way to show your appreciation for the opportunity and to continue your.
Whether you’re job searching, working on your professional development, or building your career, you’ve probably been in a situation that warranted showing appreciation and gratitude. Perhaps you received a job lead and a pep talk from a former colleague. Maybe you had an informational interview with someone who has now taken you under their wing and is serving as a mentor. It might even be a family member who’s your greatest fan. Whatever the situation, one way to show gratitude is to write a thank-you note that expresses your appreciation.
Before getting into writing the content for your thank you letters, let’s ask the question, “why gratitude?” What is it about being appreciative that even makes it important? Showing gratitude is a great way to clear your mind when you are feeling overwhelmed. After moving at top speed or going through routine motions for a while, slow down the pace so you can contemplate how those around you add value to your life in some way. Knowing who you are thankful for and for what reasons can really help you strike a balance.
Like a hug, expressing appreciation typically feels good to both giver and receiver. In addition to making someone else’s day, showing gratitude packs a powerful punch of other benefits. According to studies by Robert Emmons, gratitude’s physical, psychological, and emotional perks include:
For these reasons, we suggest exploring opportunities for saying “thank you.” It doesn’t have to be reserved for after a job interview. Here are some ideas for identifying other situations worthy of a note of thanks or gratitude. The following samples are designed to help you get your inspiration flowing:
Let’s say you have a friend who’s really in-the-know about the latest job openings, and customizes what she sends you based on your interests and a strong understanding of your abilities. A thank-you note is a great way to not only show appreciation but also let them know they are really on the mark with the job leads and suggestions they give. Try a note like this:
I just wanted to share how much the job leads you send mean to me. The attention you pay to the details of each opportunity is clear to see, because the ones you send match not only my interests but my abilities. What you do is really motivating and keeps me uplifted in my job search. To know that you consider me able to do _____________ and _____________ enhances my confidence in myself. It keeps me inspired to apply for more jobs where my ________ skills can really shine. I really appreciate that you’ve taken such an interest in my job search and am grateful for the way you’ve stepped in as my personal “career sleuth!”
Why this works: In addition to expressing your appreciation, you are affirming that what your friend has sent is helpful to you, and that if they continue sending similar leads, they are on the right track.
So you got up the courage to ask someone for an informational interview, and they really took you under their wing. Maybe they went above and beyond to keep the conversation going, shared great resources, or invited you to an event that will be attended by some key hiring managers in your field…plus gave you the low-down on their typical hiring practices. What to say to show your gratitude:
Thank you for taking the time to chat with me about your career in __(industry, cause area)_ over the last few weeks. I learned so much about _____ and _______, and will be sure to check out the latest set of insights and leads you shared with me. I am so appreciative of not only the way you have taken me under your wing after our first meeting, but your generosity with your time and resources. The interest that you show in my success and development is something for which I feel very grateful.
Please know that my offer to assist with your ________ project still stands. If my skills are not the best match, I’m happy to pass along the message to my contacts in an effort to find a great volunteer!
Why this works: In addition to showing your gratitude, you are offering to assist your mentor. If your skills are not an appropriate match, showing willingness to tap into your networks is a great alternative!
Many of us have a family member who has earned the title “biggest fan.” In their eyes, no challenge is so insurmountable that we can’t overcome it and our every accomplishment is worthy of celebration and praise. Here’s an example of showing gratitude via the written word:
I wanted to take a moment to thank you for all the support you’ve shown me throughout my career, particularly during my latest __(race to a promotion, job search, unemployment fiasco)______. You’ve always been someone I could call my “biggest fan.” What means the most to me is that you do more than tell me I’m “great” at what I do, or that I’m a shoe-in for an opportunity. You take it a few steps beyond and share the reasons why you think so. Sometimes it seems like you remember my achievements even better than I do myself. I always appreciate your ability to see how my talents can make a difference and you’ve made me a believer too! After a chat with you, I always feel more confident and capable, and for that I will always be grateful.
Why this works: Keeping it warm and appreciative is a great way to strengthen familial bonds. It expresses not just appreciation but understanding of the effects your “biggest fan” has on your well-being and confidence. When they know it’s working, they are more likely to keep it up!
Whether you’ve been stumbling over an appropriate response to a workplace issue or you’ve been scrounging for the most cost-effective way to get a project completed, sometimes the help of a colleague can really make the difference. When you’ve had a colleague “save the day,” try a note like this:
When you found me sitting at my desk unproductively tapping my pen against it last week, you could have just walked on by and left me to my _(writer’s block, unresolved issue, confusion…)_. Instead, you pulled over a seat and went right to work with me. I can’t thank you enough for not only your teamwork and support, but for your vote of confidence. You really pulled me out of my work slump. I also appreciate the way you used your insights from your department to develop a really seamless solution that provides benefits all around! Knowing now how your team tackles ______, I’m happy to compare notes the next time you are working on ____________ so we can achieve similar success.
Why this works: Positive interactions with colleagues allow for a more supportive relationship that can help everyone thrive. While your co-worker may have stepped in without any expectation of you returning the favor, always take an opportunity to see your organization and its work from the perspective of another department- maybe even identify a way that you can provide insights for that area.
This person knows that talking it out might just be all you need. No unsolicited ideas or solutions, brainstorming sessions, or “I told you so’s” this friend simply lets you vent and work out your feelings. When you want to express feelings of a different kind, try something like this:
When you stopped by yesterday, you may not have known just what you were getting into by asking me how things are going. And after letting me talk for nearly an hour about __(current issue in your professional life)_____, I wanted to express my appreciation. The sympathetic way you just listened without going into “solution mode” was just what I needed. I really felt heard and understood- you have a rare gift for that! Thank you not only for being there, but for giving me exactly what I needed at the time. I can now say that after thinking “out loud”, I feel ready to tackle this issue head-on. Thank you!
Why this works: This note shows that in addition to being appreciative of the person’s time and attention, you are ready to take the “next step.” People are more inclined to help out in the way you need them to when they feel like it makes a true, lasting difference.
Tags: template toolbox, thank you notes
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I became acquainted with Idealist in late 2000 while working in the career development office at a private liberal arts college in NYC. I used it almost daily to help students and alumni find meaningful careers. After a 12-year stint in higher education, I worked as a career coach for professionals in various industries (and still used Idealist). During one of those many searches, a listing really caught my eye- the one for the newly-created position, Careers Program Coordinator. So... I jumped at the opportunity. Since then, I took on the role of Manager of Career Content for Idealist Careers, creating career content for job seekers, leaders, and other nonprofit professionals. Understanding the roles that a positive outlook and holistic self-care play in career success, I've shared with our readers time-honored methods for improving confidence and productivity. Now, as Manager of College and Professional Development, my focus is on lifting the advice from Idealist Careers "off the page". Drawing from my experience in career development, I propel job seekers and career changers towards taking control of their searches with confidence and removing fear, uncertainty, and other blocks to success via in-person workshops and seminars, webinars, and conference programming. My great loves are cooking (preferably without a recipe, otherwise I doctor it up), dancing, live cultural performances, identifying the tasting notes in a good cup of coffee, exploring neighborhoods for hidden gems, and anything else that sparks the senses and allows me to experience all the beauty, dynamism, and intrigue that vivaciously living in a remarkable world offers.
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