Нижняя часть склона плато состояла из пористой вулканической породы, собранной там и сям в огромные навалы. Здесь же грунт внезапно превратился в твердые, стеклистые плиты, совершенно гладкие, как если бы когда-то горные породы бежали здесь по склону расплавленной рекой.
Кромка плато оказалась едва ли не у самых их ног. Хилвар первым дошагал до нее, а спустя несколько секунд и Олвин, лишившись дара речи, уже стоял. Он был ошеломлен, потому что оба они находились на краю вовсе не какого-то там плато, как им представлялось поначалу, но огромной чаши глубиной в полмили и диаметром мили в три.
Below, you will find thank you note examples to thank your boss for help, support, mentoring, work anniversary wishes, opportunities, recognition, appreciation and for being the best boss ever!
For other thank-you to your boss samples on different topics, check out these posts:
Your thank you note can look like this:
Dear [Boss's Name],
Write the thank you message here. Usually, this will be 2-4 sentences.
You may also want to read How to write a thank-you note in 5 easy steps.
The examples below are for the center section (the 2-4 sentences). Replace words in [brackets] as appropriate for your situation.
Click image to view cards on Amazon
Click image to view cards on Amazon
Note: By naming your boss the "best boss ever" that implies that every other boss you've had wasn't the best. So, be careful what you say as you never know who else will see the note. And it's also possible that different bosses can be the "best boss ever" in different ways.
Click image to view cards on Amazon
I hope these note examples helped you to thank your boss!
Everyone,. I would like to thank everyone for the warm welcome and I look forward to being part of these moderator panels. I will try and do my.
Is there a particular part of this that worries you? We don't check writing over for errors, but if you have a question about a specific word, phrase, or grammatical construction, we will do our best to help.
(See Proofreading/ Text for Correction.)
The fact that you need to send a welcome email after signup is a no-brainer. Here’s the catch — are you making the right first impression?
We hate to break it to you, but your company may be one of many who is missing a golden opportunity by not saying the right thing. By “right thing” we mean the elements that make up a successful welcome email. If your welcome is basically a signup receipt, you’re doing it wrong.
Don’t underestimate the value of the welcome email and it’s ability to impact your business. So, what is so special about the welcome email?
We get it. Writing is hard and it doesn’t fall under “favorite thing to do” for most people. So we’ve got you covered. In this post we outline the full anatomy of a successful welcome email:
The focus of this post isn’t on email design, but it is important to note that the welcome email should look “like the landing pages they came from. Brand consistency across all media builds a strong impression of your company in the user’s mind.”
Great, let’s dive into welcome email anatomy. Don’t worry, it is not nearly as intimidating as learning human anatomy!
Which would you prefer someone to refer to you as: “hey you” or call you by your name? Most of us are going to prefer our name.
So it will come as no surprise that your welcome email should be as personalized as possible.
“Emails with personalized subject lines are 26% more likely to be opened”, according to Experian.
“If you have the data, segment your subscribers using information about how and where they signed up, so you can tailor your welcome email to reinforce their decision,” says Mohr.
In addition to using the subscriber’s name (in the email body and potentially the subject line), make use of the information you requested during the signup such as their interests, goals, business type, etc. to further personalize the welcome email.
If you didn’t ask about your subscriber’s goals during the signup, don’t worry, you can ask them in your welcome email. We’ll discuss this more in the “Call to Action” section of the blog.
One of the most important aspects of welcome email personalization involves who the email comes from. Do not use a “no-reply” email address! “Nothing is less inviting,” admonishes Enchant founder Vinay Sahni. Give a human touch to your email by having it come from an actual employee and an email address which reflects that.
It isn’t just about a friendly invitation. “Sender names are more prominent than subject lines when checking for email on the mobile device.”
According to Campaign Monitor, “email opens on mobile devices grew 30% from 2010 to 2015.”
Check out how Vero’s welcome email shows up in a new subscriber’s inbox:
Vero’s welcome emails have an average open rate of 47%. Notice that not only is the email coming from an actual employee it is coming from Chris Hexton, Vero’s co-founder and CEO. Vero is just one of many companies who send welcome emails from the founder or CEO to establish a relationship and build trust.
“Emails that came directly from me, rather than from a nameless Groove account, performed better across the board . . . We learned that when users know that they have a direct line to the CEO, they feel more connected to Groove and are less likely to quit if they hit a snag,” says Groove CEO, Alex Turnbull.
Enticing. Compelling. Make your subject line something that people want to click on!
Think about how many emails you get in a day. And how many you delete without reading.
Some companies put “Welcome” in the subject line so the email is easily identifiable. “Research indicates some of the most popular words in subject lines that get opened include: sale, thank you, welcome, new, daily, weekly, alert, bulletin, video, and any type of personalization,” says content marketer Pam Neely.
Neil Patel suggests you avoid spam words such as “free” in subject lines to help prevent your email being sent to the dreaded “spam folder” in your subscriber’s email account. See the infographic below for other words to use and to avoid:
Don’t be afraid to be creative or funny. For example, the subject line of Workflowy’s welcome email reads: “It’s 6 AM. Do you know where your brain is?”
The subject line is compelling, creative, and relevant because “WorkFlowy is a single sheet of paper to hold your whole brain. The idea: put EVERYTHING you want to keep track of into it.” The explanation is a quote from the body of their welcome email and connects the subject line to Workflowy’s product benefits.
Let’s face it, we sign up for a lot of things these days. Even if you send the welcome email immediately after signup, “the average email is actually read 2.5 days after it’s sent,” according to Autosend. With this in mind, it is nice to remind the subscriber what they signed up for. This is also a nice lead in to setting expectations on how often they can expect to receive additional communications from you, which we’ll cover shortly.
Here’s an example from Peep Laja of ConversionXL:
Notice what else Laja does in that first sentence — he thanks the subscriber for signing up.
It seems so obvious but it is such an essential part of the welcome email it needs to be said: say thank you to your new user. As Neely points out, “You’re building trust and hoping to establish a pattern of them engaging with what you send. Why not start out with a thank you?”
Autosend’s welcome email is straight to the point, and starts with a thank you:
Psychology researcher Jeremy Dean explains, we say “thank you because we want the other person to know we value what they’ve done for us and, maybe, encourage them to help us again in the future.” In the subscription business model, reducing churn and maintaining the subscriber long term is an important part of your company’s success so “thank you” is a good place to start the relationship.
Part of your welcome email should be telling your new subscriber how often they can expect emails from you. Your email should also give them an easy option to change the frequency of your emails or turn them off completely.
“When users sign up for a service, they might not realize that in doing so they’re also signing up for email marketing. Ease this email tension by taking this opportunity to set realistic inbox expectations,” advises content strategist Katherine Leonard. This transparency builds trust and helps establish a positive relationship.
For example, Flickr clearly states in their welcome email “we will notify you by email when there is activity related to you on Flickr. You can customize these emails or turn them off at any time.” The links in the email make it easy for the new user to modify email frequency.
There are very specific laws governing what constitutes email SPAM. In the United States, the federal law relating to emails is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing). Yes, they put marketing in with pornography. In Canada email spam is regulated by CASL (Canada Anti-Spam Legislation). While “transaction” and “relationship messages” are exempt under both laws, it is important to note in order to be exempt the email messages have to be “devoid of a clear commercial purpose.”
No self-respecting company wants to be labeled a spammer. The good news is that being compliant means using the same best practices that help create trust with your subscribers. One of these is to include in your welcome email an easy way to opt-out of future emails (and you’ll want to quickly honor any opt-out requests). The image below has some additional information on CAN-SPAM compliance:
The stuff legal makes us say: We can’t stress enough that we are not lawyers, and by no means should any information in the blog be taken as legal advice. The FTC website has substantial information on CAN-SPAM for your reference.
Enough with the legalese, let’s get back to the anatomy of a successful welcome email!
In addition to thanking your new user, consider rewarding them for signing up. Give them a reason to come back!
A popular method is to offer a discount on your product/service (also a great opportunity to offer an upsell) in the welcome email. “Welcome emails with incentives and discounts leads to 2.6x transaction rates,” cites Francisco Rosales, founder of SocialMouths.
Another popular option is to offer your top content for free. Laja does this in his welcome email (previous example) and SaaS influencers Neil Patel and Lincoln Murphy also offer some of their top content to new subscribers.
What do we always say? We can’t stress enough how critical onboarding is for SaaS success!
According to Arkenea‘s Nidhi Shah, “approximately 25% of subscribers do not engage with a brand because they are not on-boarded correctly.” Include onboarding tips in your welcome email.
Jimmy Daly says the “the real purpose [of] the welcome email is to move users through your onboarding process.”
Your welcome email should have clear, concise instructions on how the subscriber can begin using your product or service. Think “lists, bullets, and visuals,” says Leonard.
Quora’s welcome email is a great example. They’ve mapped out their “activation goals for the user” in a way that is simple and visually appealing:
Notegraphy’s welcome email is longer than Quora’s, but they include an onboarding video:
Remember, better onboarding is an important part of customer success and reducing churn so it’s vital to start off with your best onboarding foot forward in the welcome email.
We’ve talked before about how a clear call to action helps increase free trial conversions, and it is important in the anatomy of your welcome email as well.
“Every welcome email should have a specific goal (in addition to saying “hello”)” and the CTA should address that goal, according to Daly. Common examples include “complete your profile” or “complete your first _____” as the welcome email call to action.
SaaSaddict’s Omri Erel states there should be a single CTA in the welcome email and “that single CTA is supposed to directly lead the new customer into the task they are supposed to perform in the app.”
Tictail uses this approach in their welcome email. The single CTA is “simple and clean, with good visuals to invite readers to click it.”
Opinions vary as to the best CTA goal, though ultimately your goal will be unique to your company and subscribers.
Other companies are using the CTA in their welcome email to initiate a conversation with their new user (this is particularly popular in the SaaS industry). Groove saw a significant increase in their open rates (and trial to paying conversions) when they changed their welcome email focus from onboarding to asking for user response to one simple question — “why did you sign up for Groove?”
The welcome email below focused on helping the new user start using Groove, and the open rate was approximately 28%.
At the time the above email was in use the trial-to-paid conversion rate was approximately 8%. Groove’s response? “We had to do better,” says Turnbull. According to Turnbull, the transformation came when they stopped thinking about what they wanted the customer to do and started focusing “on what the customer wants.”
After testing “hundreds of different emails, some with only very minor tweaks. Subjects, bodies, to/from fields, calls to action and more” and closely tracking the results, the email below is now “the first thing anyone who signs up for Groove gets in their inbox.”
The email above has a 41% response rate and provides “massive amounts of qualitative marketing data about the “decision triggers” that drive people to sign up for Groove,” explains Turnbull.
Some of the other benefits from Groove’s updated welcome email:
Obviously, a CTA initiating a conversation with your customer works best when the email is from the CEO or founder.
In addition to the CTA, notice Groove’s current welcome email (above) has other parts of the welcome email anatomy we’ve discussed:
Which brings us to the last part of welcome email anatomy . . .
Tell your new user how (and who) to contact if they want to provide feedback or have questions.
If you are asking the customer to respond to a question in the welcome email, as Groove does, you may still want to provide customer support contact information unless you’re OK with initial customer communication funneling through the CEO.
Autosend co-founder Ashli Norton suggests you “leave the email with an open offer to assist them [your customer].”
Hopefully it is clear from this post that the focus is on having the right elements in your welcome email. This isn’t an all-inclusive or chronological list. Based on your company’s goals, metrics, and customer feedback you’ll determine if it makes more sense to have a very concise email like Autosend, include an onboarding video like Notegraphy, or start with a simple question like Groove does.
Whatever welcome email you decide on, don’t be afraid to test alternatives and let the data help determine your welcome email anatomy. Our data tells us our blog readers love infographics, so we couldn’t help ourselves:
Leave us a comment below and let us know if we missed anything that has worked well for you and your company.
I got an welcome e-mail from the manager of the team that I will be Thank you for your kind email. I'm really glad to be part of this team.
Whether you’re job searching, working on your professional development, or building your career, you’ve probably been in a situation that warranted showing appreciation and gratitude. Perhaps you received a job lead and a pep talk from a former colleague. Maybe you had an informational interview with someone who has now taken you under their wing and is serving as a mentor. It might even be a family member who’s your greatest fan. Whatever the situation, one way to show gratitude is to write a thank-you note that expresses your appreciation.
Before getting into writing the content for your thank you letters, let’s ask the question, “why gratitude?” What is it about being appreciative that even makes it important? Showing gratitude is a great way to clear your mind when you are feeling overwhelmed. After moving at top speed or going through routine motions for a while, slow down the pace so you can contemplate how those around you add value to your life in some way. Knowing who you are thankful for and for what reasons can really help you strike a balance.
Like a hug, expressing appreciation typically feels good to both giver and receiver. In addition to making someone else’s day, showing gratitude packs a powerful punch of other benefits. According to studies by Robert Emmons, gratitude’s physical, psychological, and emotional perks include:
For these reasons, we suggest exploring opportunities for saying “thank you.” It doesn’t have to be reserved for after a job interview. Here are some ideas for identifying other situations worthy of a note of thanks or gratitude. The following samples are designed to help you get your inspiration flowing:
Let’s say you have a friend who’s really in-the-know about the latest job openings, and customizes what she sends you based on your interests and a strong understanding of your abilities. A thank-you note is a great way to not only show appreciation but also let them know they are really on the mark with the job leads and suggestions they give. Try a note like this:
I just wanted to share how much the job leads you send mean to me. The attention you pay to the details of each opportunity is clear to see, because the ones you send match not only my interests but my abilities. What you do is really motivating and keeps me uplifted in my job search. To know that you consider me able to do _____________ and _____________ enhances my confidence in myself. It keeps me inspired to apply for more jobs where my ________ skills can really shine. I really appreciate that you’ve taken such an interest in my job search and am grateful for the way you’ve stepped in as my personal “career sleuth!”
Why this works: In addition to expressing your appreciation, you are affirming that what your friend has sent is helpful to you, and that if they continue sending similar leads, they are on the right track.
So you got up the courage to ask someone for an informational interview, and they really took you under their wing. Maybe they went above and beyond to keep the conversation going, shared great resources, or invited you to an event that will be attended by some key hiring managers in your field…plus gave you the low-down on their typical hiring practices. What to say to show your gratitude:
Thank you for taking the time to chat with me about your career in __(industry, cause area)_ over the last few weeks. I learned so much about _____ and _______, and will be sure to check out the latest set of insights and leads you shared with me. I am so appreciative of not only the way you have taken me under your wing after our first meeting, but your generosity with your time and resources. The interest that you show in my success and development is something for which I feel very grateful.
Please know that my offer to assist with your ________ project still stands. If my skills are not the best match, I’m happy to pass along the message to my contacts in an effort to find a great volunteer!
Why this works: In addition to showing your gratitude, you are offering to assist your mentor. If your skills are not an appropriate match, showing willingness to tap into your networks is a great alternative!
Many of us have a family member who has earned the title “biggest fan.” In their eyes, no challenge is so insurmountable that we can’t overcome it and our every accomplishment is worthy of celebration and praise. Here’s an example of showing gratitude via the written word:
I wanted to take a moment to thank you for all the support you’ve shown me throughout my career, particularly during my latest __(race to a promotion, job search, unemployment fiasco)______. You’ve always been someone I could call my “biggest fan.” What means the most to me is that you do more than tell me I’m “great” at what I do, or that I’m a shoe-in for an opportunity. You take it a few steps beyond and share the reasons why you think so. Sometimes it seems like you remember my achievements even better than I do myself. I always appreciate your ability to see how my talents can make a difference and you’ve made me a believer too! After a chat with you, I always feel more confident and capable, and for that I will always be grateful.
Why this works: Keeping it warm and appreciative is a great way to strengthen familial bonds. It expresses not just appreciation but understanding of the effects your “biggest fan” has on your well-being and confidence. When they know it’s working, they are more likely to keep it up!
Whether you’ve been stumbling over an appropriate response to a workplace issue or you’ve been scrounging for the most cost-effective way to get a project completed, sometimes the help of a colleague can really make the difference. When you’ve had a colleague “save the day,” try a note like this:
When you found me sitting at my desk unproductively tapping my pen against it last week, you could have just walked on by and left me to my _(writer’s block, unresolved issue, confusion…)_. Instead, you pulled over a seat and went right to work with me. I can’t thank you enough for not only your teamwork and support, but for your vote of confidence. You really pulled me out of my work slump. I also appreciate the way you used your insights from your department to develop a really seamless solution that provides benefits all around! Knowing now how your team tackles ______, I’m happy to compare notes the next time you are working on ____________ so we can achieve similar success.
Why this works: Positive interactions with colleagues allow for a more supportive relationship that can help everyone thrive. While your co-worker may have stepped in without any expectation of you returning the favor, always take an opportunity to see your organization and its work from the perspective of another department- maybe even identify a way that you can provide insights for that area.
This person knows that talking it out might just be all you need. No unsolicited ideas or solutions, brainstorming sessions, or “I told you so’s” this friend simply lets you vent and work out your feelings. When you want to express feelings of a different kind, try something like this:
When you stopped by yesterday, you may not have known just what you were getting into by asking me how things are going. And after letting me talk for nearly an hour about __(current issue in your professional life)_____, I wanted to express my appreciation. The sympathetic way you just listened without going into “solution mode” was just what I needed. I really felt heard and understood- you have a rare gift for that! Thank you not only for being there, but for giving me exactly what I needed at the time. I can now say that after thinking “out loud”, I feel ready to tackle this issue head-on. Thank you!
Why this works: This note shows that in addition to being appreciative of the person’s time and attention, you are ready to take the “next step.” People are more inclined to help out in the way you need them to when they feel like it makes a true, lasting difference.
Tags: connecting to your network, getting in touch, networking, reconnecting with your contacts, thank you, thank you notes, writing thank you notes
Starting the Year as a LeaderAssessing Interdepartmental Needs at Your Organization...and How You Can Provide Them
I became acquainted with Idealist in late 2000 while working in the career development office at a private liberal arts college in NYC. I used it almost daily to help students and alumni find meaningful careers. After a 12-year stint in higher education, I worked as a career coach for professionals in various industries (and still used Idealist). During one of those many searches, a listing really caught my eye- the one for the newly-created position, Careers Program Coordinator. So... I jumped at the opportunity. Since then, I took on the role of Manager of Career Content for Idealist Careers, creating career content for job seekers, leaders, and other nonprofit professionals. Understanding the roles that a positive outlook and holistic self-care play in career success, I've shared with our readers time-honored methods for improving confidence and productivity. Now, as Manager of College and Professional Development, my focus is on lifting the advice from Idealist Careers "off the page". Drawing from my experience in career development, I propel job seekers and career changers towards taking control of their searches with confidence and removing fear, uncertainty, and other blocks to success via in-person workshops and seminars, webinars, and conference programming. My great loves are cooking (preferably without a recipe, otherwise I doctor it up), dancing, live cultural performances, identifying the tasting notes in a good cup of coffee, exploring neighborhoods for hidden gems, and anything else that sparks the senses and allows me to experience all the beauty, dynamism, and intrigue that vivaciously living in a remarkable world offers.
Thank you for welcoming me to the team. I look forward to handwriting.
MukoraJanuary 14, 2019 4:08 AM
Something so does not leave anything
TelkreeJanuary 15, 2019 12:08 AM
Willingly I accept. The theme is interesting, I will take part in discussion. I know, that together we can come to a right answer.