Since the tangible aspect is missing for online business, online customers love when their shopping experience feel personal.
That’s why businesses working hard on showing gratitude to their customers humanizing the relationship, and automated thank-you emails are a way of doing so.
A thank you email is not just an email you send when customers buy from you. It is more than that.
In this guide, you’re going to learn:
So let’s get down to business.
A Thank-you email is used by businesses to build a healthier long-term customer relationship: by showing gratitude and appreciation to them.
Expressing thanks shows people how much you care and appreciate their time and generosity.
Remarkably, thank you emails help businesses gain customer engagement which results in great brand loyalty, in a way it does humanize the relationship between your business and your clients.
Unlike buying directly from a store, customers don’t get to have that tangible experience with your business. For that, automated thank-you emails help you provide your customers with a feeling of reassurance from the time they have clicked the order button until they receive your product.
In particular, thank you messages are an approach to start assembling a relationship online that is like the in-person connections your clients have with physical brands.
A thank-you email is a user-action based email. It means unlike broadcast emails, your thank you notes are triggered by specific user action to make sure your emails are sent at the right time, reaching out the right person.
And by a ‘user-action’ we do not only refer to placing an order, but there are also various occasions you can trigger your automated thank-you messages to be sent on.
You can automate your thank-you emails to:
How to apply these cases in practice? All you have to do is register for an email marketing automation software in which you can automate triggered thank-you messages based on users’ action.
Our parents taught us how to say “Thank you” at a very early age, but a great thank-you email is not as simple as it seems. It is more than that, it is considered a customer delight.
When creating your automated thank-you email, consider the following tips:
See below how actual brands used these techniques, illustrated with 15 examples. See below how actual brands used these techniques, illustrated with 15 examples.
Here are 15 thank-you email template examples that will inspire you with ideas for the design and copy of such emails, so how about we start!
You can also access in Automizy, editable pre-built layouts of Thank you email templates.
Imagine placing an online order and not receiving a confirmation email? Wow! What a horror story, even if you receive an email after a couple of minutes.
Confirmation emails are standard, elevate your game by thanking your customers for their payment.
Wistia did exactly the same in the following Thank you for your payment email sample:
Starting the email copy with the invoice details, followed by a thank you note and further subscription details.
Taking the time to show gratitude to your customers for making a purchase, makes the post-purchase experience unique and leaves a positive impression.
Here are some ways to make the best out of thank you for purchase emails:
Another chance to connect with your clients is the point at which they register to your product or software.
Audient created this elegant Thank you email to client for registering. It has a clean design, easy to read and displays all the right info with a wide simple call-to-action button.
Personalized end of the year Thank you customer email template with pretty slick animation that Mutual Of Omaha used to show gratitude to their partners during that year, and strengthen the relationship for the next one.
Thank you for your order emails are the most used automated thank-you email. It is the email that reaches users right after they place an order.
As a very common automated email, customers expect to receive it.
Thank you letter for orders are a must-have in email marketing automated campaigns for any business.
Some customers are generous with their time and would take a moment to share their feedback regarding your business.
Similarly to Google’s thanks for your review email template example, it is an opportunity to show gratitude to the customers who review you with an appreciation email.
Using an opportunity in a transactional email to help spread or share your gratitude with others is a good thank you email idea.
There are always great opportunities to reach out to your customers and thank them or show them gratitude as well. Online store Tradesy seems to do this well as demonstrated in the following thank you for shopping email sample.
It’s always a good idea to reinforce a subscriber’s decision to sign up for your emails.
One easy way to do that is to offer a quick overview which tells subscribers what to expect after joining your email list. Codeverser does a great job with this thank you for signing up email example.
When you run lead generation campaigns and new contacts subscribe to your list, you want to welcome them with an intriguing thank you note for subscribing email.
A thank you email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to manifest a better engagement with your upcoming emails.
The “thank you for subscribing” doggie pic is hard not to look at in the following email design from BarkPost.
Although featuring a by-the-numbers subject line (“Welcome to BarkPost”), the email copy is catchy all around.
If your business consists of the part of holding events, this is an opportunity to reach out to your attendees and thank them for assisting the event and their support after the event.
You can also send such thank-you emails as a part of a webinar email campaign. It is a great way to show appreciation for those who engaged with your content.
Customer opinion about the experience they have with your brand is useful data that you can use to optimize your business to meet customer demands more accurately.
As customer feedback is important for your business evolution, this can be an occasion to send thank you emails to those who share their feedback with you.
Thank you email to customers are also used by most businesses around the world. And particularly air companies dig it.
If you booked a flight even once in your life you probably received a similar thank your email for a booking.
SquareSpace also sent a thank you customer emails to their users and in this email, they showed appreciation toward their customers and at the same time invited them to fill in a quick survey to measure customer satisfaction.
Whether this is your company’s anniversary, customer anniversary or any other holiday (Christmas, Thanksgiving!) show some gratitude to your network.
Keep in mind you are sending a thank you email to appreciate your community, not to sell anything.
FitBit email reflects appreciation and gratitude only, there is no call to action button in the email.
This is another great example of a wonderful milestone thank you email, with extremely simple large CTA to drive traffic.
Trello used this subject line: We think you’re 1 in 10 million. Here’s some free Trello Gold. 😉
An example of great Thank you for booking email example sent from The Aviary restaurant to confirm a customer booking.
The email copy starts with a large Thank you title, including booking details, invoice and the location of their restaurant.
DropBox’s thank you for referral email shows gratitude for their users who referred a friend awarding them with 500 MB bonus space.
Satisfied users did their part and invited their friends to your product/service, it is your part then to thank them for the referral and show gratitude.
You can easily set up your personalized thank-you emails in Automizy and trigger different thank-you messages to specific targeted contacts, based on their actions on your website.
Here is a list of triggers you can set up for your thank-you emails:
You can set up a basic thank-you autoresponder email to your customers, that consists of a one single thank-you message triggered on customer’s order.
It looks like the following example:
You can also make your thank-you autoresponder as a drip email campaign to greet and welcome your new blog subscribers.
Whenever a new subscriber opt-in for your blog newsletter a thank-you email is sent immediately to introduce your business and say “thank you for subscribing”.
Followed by 1 day wait period, subscribers receive their first blog newsletter, and right after a couple more days, another automated newsletter is sent.
With similar automated email sequences, you make sure that subscribers stay close to you, starting from the moment they have subscribed and most interested in what you have to offer.
You could use triggered email sequences with conditions.
Trigger an email to be sent on a specific milestone, special holidays or contact birthday to spice a little bit the relationship with your prospects and customers.
Based on that trigger an email and show appreciation to your customers on their birthdays. It’s important to offer a small gift within the email, something like a discount, coupon, gift card, etc.
After the birthday email, insert a waiting period of 2 days to check if your customer clicked on the gift link and claimed it. If someone claimed the gift, you could send a follow-up email.
For those who did not click the gift link on the birthday email, you can offer them a second chance to claim it.
Lastly, if you want a thank-you note to all your contacts on a business milestone you recently reached, you could send personalized bulk email campaign to show appreciation to your customers.
Personalized thank-you bulk email campaigns would be useful for:
Let’s have a look at some of the best performing appreciation email subject lines.
You can also prove the strength of your subject lines with the Subject Line Scorer.
Probably you noticed some of the thank-you email subject lines include emoji symbols.
As indicated by a report by Experian, 56% of brands utilizing emoji in their email subject lines had a higher email open rates.
You can insert emoji symbols to your email subject lines with Automizy and experience the thrust yourself.
You can use the subject lines above for inspiration.
Or you can copy the body of your email into the Automizy’s email subject line recommender.
It writes you subject lines based on the copy of yo
That’s it, 3 easy steps.
Your thank-you emails are also a great place to promote purchase-related products for your contacts as uncovering a new scope to increase your average order value and the number of repeat purchase.
Cross-sell & Upsell tips:
An upsell example comes from Walmart, which they included as a sidebar in a thank-you email sent to a customer right after placing an order.
Cross-selling a student chair with arms to a customer who ordered a student desk. It is highly-personalized, that what makes it look organic and natural.
Saying “thank you” may appear to be a basic thing, yet it is important to your customers’ experience. It indicates that they’re something other than just another regular buyer.
A tiny act of appreciation can elevate the whole customer experience and by the end contributes to your:
Are you sending any thank-you emails to your subscribers? If you’re doing so send us your emails and we’ll add it to our collection and help inspire.
I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.
New friends matter when you’re a small business owner. Well-written and timely thank you notes foster relationships. When someone gets a card in their mailbox, they smile. Why do you think people have “thank you cards” hung up around their desks? We need other people to be successful, so why not work to cultivate positive relationships? A thank you note can do that quickly and easily. According to a study by Emotion, thanking people makes them more likely to continue a relationship, which leads to more opportunities for you. Unlike marketing campaigns and website updates, showing gratitude is free. It’s good for new relationships, and winds up being good for you, as well. Gratitude helps us treasure good experiences, deal with conflict, and build better relationships. Remember: Focus on the thank you itself, not on the materials it’s written on or the potential sale you’ll get.
How to start? With a greeting, of course! Make sure to use the recipient’s name to make the note more personal. Suggestions:
Thanking is the point of a thank you note, so do it right. Be genuine and specific, no backhanded compliments or funny stuff. Suggestions:
A robot can write a thank you note, but it won’t be very meaningful. That’s why you need to pepper in personal touches. Show that you remember details about the recipient’s life (without being creepy!). This shows that you not only listened to them, but care about their well-being. Suggestions:
Now wrap it up! Close with a greeting that feels comfortable to you. Suggestions:
Thank you notes can be sent at any time, but here are some common times that people send them:
Handwritten thank you cards really stand out in the digital age we currently to thank them for deciding to purchase your products or services.
Sending a simple thank you letter goes a long way in strengthening strong and long-lasting business relationships. You might write to a hard-working employee that shows dedication and commitment to your business. Or you might write to a loyal customer who continuously repeats purchases with you. Whoever you want to thank, it doesn’t matter. Expressing your gratitude in writing makes the recipient feel good. And, by doing so, you nurture continued loyalty to your business.
Sending out thank you letters to customers, clients and colleagues becomes a powerful way to secure an ongoing business relationship. Showing gratitude in turn encourages your top customers to sing your praises to others. This could happen through online reviews, on social media and through word of mouth.
An estimated 62% of consumers search online reviews and information before purchasing a product. So the importance of sending a thank you letter becomes clear.
If you find yourself unsure how to compose a thank you letter, don’t worry. Take a look at the following 5 best thank you letter examples.
Show your customers you are grateful for their business. And subsequently encourage them to keep doing business with you instead of going elsewhere. Sending your faithful customers a thank you letter cements your business relationship.
Thank you letters become even more appreciated by customers if they offer a reward. For example, try offering a discount voucher. Such rewards act as a lucrative incentive for customers to purchase from you again.
Your customer thank you letter could look something like this:
Dear [insert name],
On behalf of [insert company] I would like to say thank you for being a loyal customer. It has been a pleasure serving you and supplying you with [insert appropriate products or services] and we hope that we can have the pleasure of providing for you for many more years to come.[Name of business] is committed to providing our customers with only the highest quality of [name of products or service] delivered through impeccable customer service.
As proof of our appreciation for your loyalty and ongoing support, we would like to give you a 20% voucher off your next purchase with us.
Once again, thank you for your ongoing business and we look forward to serving you in forthcoming months.
Best regards,[Insert your name] [Insert your function]
Quality, hard-working and dedicated employees don’t grow on trees and should be thanked to show that you recognize their hard work and loyalty. Sending a thank you letter is a personal, simple and cost-effective way to show your recognition and appreciation of your most prized company assets.
Dear [name of employee],
I would like to say thank you for all your hard work this year.
We couldn’t have got where we did this year without your ongoing dedication, commitment, creativity and talent.
Since joining the business in [year] you have gone from strength to strength and are a true asset to our company and our clients.
I look forward to working with you for many more years to come.
Best regards,[name] [title]
The run up to the Christmas vacation can be the perfect time to send your regards and best wishes for the holiday season and the New Year to colleagues, clients and customers.
If you’re struggling with the right words to use on a festive thank you letter, here’s template you might want to use.
Dear [name of recipient],
As the festive season approaches, on behalf of [name of business] I would like to say thank you for all the support and commitment you have shown to us in the last 12 months.
You are an exceptionally valued [member of our team/customer/client] and I would like to send my personal thanks for your continued support.
We consider you as a friend of [name of company] and extend our warmest wishes for good health and festive cheer.
It is people like you that have helped our business get where it is today.
I hope you and your family have a magical Christmas and a Happy New Year and I look forward to doing business with you next year.
Best wishes[name] [title]
The arrival and prolific growth of remote, digital forms of communication has not stamped out the yearning for personal, face-to-face meetings. In fact, research shows that around 9 in ten people say small meetings are their favorite method of communication.
For clients that have taken the time and made the effort to visit your business, it is important they are adequately thanked.
Your thank you letter for client visitations could read something like this:
Dear [name of client],
On behalf of [name of company] I would like to thank you for taking the time to visit us on [date of visit].
We felt the meeting was extremely valuable in getting to know you better and securing some solid goals on how we are going to proceed with the campaign [or type of service] in the forthcoming months.
We hope you got as much out of the meeting as we did.
I look forward to our next catch up and, in the meantime, if you have any questions or queries, please don’t hesitate to get in contact with one of our team.
Thank you and best wishes.
Kind regards,[name] [title]
Customer service departments can be the backbone of a business, the department that often gets the most flack and the least rewards.
Make sure you give your hard-working customer services’ team the recognition and thanks they deserve by sending them a personal letter of thanks, which could read something like this:
Dear [name of employee],
As a valued and hard-working member of our customer services department I would like to thank you for all your hard work and being such a key face behind our company.
The business has had great reviews and feedback in recent months, positivity that has been driven by our always-smiling and never flustered customer services team.
You are a vital member of our customer services department and I would like to say thank you and hope you remain part of the team for a long time to come.
Once again, thanks for your hard-work and commitment in what I know isn’t always an easy job.
Best wishes,[name] [title]
Photo via Shutterstock
Saying “thank you” is incredibly important in sales because the first thing you must sell is yourself. You can't sell your product or service until you've demonstrated that you are someone the prospect wants to do business with.
The age-old adage, "good manners never goes out of style," is more than an adage, it's a universal truth.
Sending thank-you notes can have a huge impact on how others think of you because it shows that you not only appreciated what that person did, you also took the time to tell them so. A thank you note doesn't have to be elaborate or written on pricey letterpress paper. Usually, two or three sentences is good enough and can be sent electronically or, even more thoughtfully, sent by mail, which will especially make it stand out. Because saying thank you should be standard practice for you, you'll save time if you set up a few basic templates to address different situations and keep them handy.
“Thank you for taking the time to talk with me on the phone yesterday, especially because I know how busy as you are. I look forward to our meeting next Tuesday at 10 AM and promise to take up no more than 15 minutes of your time.”
“Thank you for giving me the opportunity to tell you about my company's product/service. When you need a new [insert product/service here], I hope you will keep me in mind and afford me the opportunity to provide you with excellent service.”
“Thank you for giving me the opportunity to offer you one of my company's exceptional products/services. I am certain you will benefit from our new relationship. If you have any questions about your [insert product/service here], please don't hesitate to contact me immediately.”
“Thank you for referring [insert referral name here] to me yesterday. I appreciate you thinking of me and I can assure you that I will provide him/her with the highest quality of service possible.”
“Thank you for taking the time to consider my company's product/service. I regret that we were not able to meet your current needs. Please feel free to call me if your situation changes at any point in the future or if you have any questions. I will keep in touch with any updates, as I hope that we will be able to do business together at some point in the future.”
“Thank you for giving me the opportunity to once again serve you. I trust that we have continued to meet our standards for exceptional service. However, should you have any difficulties at all with your [insert product/service here], please contact me immediately so that I can assist you.”
“I am writing to thank you once again for being one of our valued customers. We frequently update our product offerings, so I encourage you to let me know if you have any questions about your [insert product/service here]. If you would like to know about our recent updates, please give me a call.”
When is the last time you received a thank you card from a business? . received handwritten cards from us last year, 50% fewer folks left our product than those who did not receive cards.” Thank them for their purchase! 4.
Ever since childhood, we have been taught that saying ‘thank you’ can go a long way. When dealing with clients your thanks is even more important for establishing a professional relationship.
Saying ‘thank you for your order’ the right way can improve your B2C and B2B relationships by showing your clients you are committed until the end. In addition to 10 templates that will effectively help you express your gratitude, here are a few reasons why it is important to incorporate this into your business practices.
In both B2B and B2C, it’s important to let the client know you value their business, trust and time. Writing a thank you letter is a perfect chance to remind them of your values and how much their partnership means to you.
In your, thank you for your order message, do not try to make another sale. By doing something like that, you risk the chance of seeming pushy and desperate, not sincere. Pushing for a sale in a thank you message may potentially ruin the trust you’ve built.
Instead, use this means of contact to reward their trust. Include coupons, discount codes or reference links for their product, showing them you appreciate them and their business.
While these templates are specifically for eCommerce orders and the food industry using them with B2B clients is just as effective. Showing your gratitude is never out of place.
Why not add a discount code when you say, ‘thank you for your order’? Use your thanks to deliver a discount coupon for their next purchase, effectively reminding the customer you have many more excellent products.
Say ‘thank you for your order’ and refer to future cooperation possibilities as well.
You want them to order again, right? Don’t hesitate to let people know that. Add a discount code for frequent customers, too.
Let them know that your service is reliable and how much their brand will benefit from cooperating with you.
Saying ‘thank you for your order’ the right way can help you leave a lasting impression on your client. Never hesitate to show people how much their trust means to you.
Being cordial and professional, right from the beginning, sets the tone for future cooperation. Be candid, brief, and above all else – honest and forthcoming!
A simple thank you or personal note can have a lasting and based on prices and products, 9% of customers leave because of what a competitor is to your brand, join your community, and make more purchases as a result!.
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